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	NATRUE European Union · Tier 2 Trusted	USDA Organic United States · Tier 1 Gold	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Luomu (Finland) Finland · Tier 2 Trusted
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The US Department of Agriculture's national organic standard. The green-and-white seal is the legal mark for any food sold as 'organic' in the United States.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.
Scope	Cosmetics	Food	Several categories	Food
Established	2007	2002	—	1995
Inspection	Annual third-party audit	Annual on-site by USDA-accredited certifier	None	Annual on-site by Finnish Food Authority
Residue testing	Risk-based	Required on ≥5% of operations annually	None	Required
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	At least 95% of ingredients are certified organic (the '100% Organic' variant requires every ingredient). No synthetic pesticides, no synthetic fertilizers, no GMOs, no sewage sludge, no irradiation. Annual on-site inspection by a USDA-accredited certifier. Residue testing on at least 5% of certified operations each year.	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.
Does NOT	Mark is trademark-protected.	Doesn't certify nutrition, taste, or animal welfare specifically (separate marks like AWA cover welfare). Doesn't guarantee local production — a 'USDA Organic' product can be grown anywhere with an accredited inspector.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.

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