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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
Debio Ø (Norway) logo
Debio Ø (Norway)
Norway · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.Norway's only accredited organic certifier. The Ø-merket is required on any food sold as 'økologisk' in Norway. Operates to EU 2018/848 equivalence plus Norwegian add-ons.
ScopeSeveral categoriesFoodFood
Established—19851986
InspectionNoneAnnual on-site by French-accredited certifiersAnnual on-site by Debio-accredited inspectors
Residue testingNoneRisk-basedRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
  • EU baseline organic.
  • Annual on-site inspection.
  • Norwegian-specific welfare standards (esp. for cold-climate livestock).
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.
  • Norway is outside the EU — the Ø is recognised under EEA equivalence, not direct EU equivalence.

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