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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
ScopeSeveral categoriesFoodSeveral categories
Established—19851992
InspectionNoneAnnual on-site by French-accredited certifiersAnnual audit by national Ecolabel competent body
Residue testingNoneRisk-basedPer-category limits
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.
  • Doesn't apply to food. Doesn't mean organic.

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