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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	AB (Agriculture Biologique) France · Tier 2 Trusted	IFM IFOAM — Organics International Global · Tier 2 Trusted	Naturland Germany · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
Scope	Several categories	Food	Several categories	Several categories
Established	—	1985	1972	1982
Inspection	None	Annual on-site by French-accredited certifiers	Periodic review of accredited certifier bodies	Annual on-site by Naturland-accredited inspectors
Residue testing	None	Risk-based	Delegated to accredited certifiers	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards. Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.	Membership-based — only farms that join the Naturland association can use the mark.

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