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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	AB (Agriculture Biologique) France · Tier 2 Trusted	Kilimohai Organic Mark (East Africa) East Africa · Tier 2 Trusted	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	The East African regional organic mark, under the East Africa Organic Products Standard (EAOPS). Used across Kenya, Tanzania, Uganda, Rwanda, and Burundi. Administered through Participatory Guarantee Systems coordinated by KOAN (Kenya Organic Agriculture Network).	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.
Scope	Several categories	Food	Food	Several categories
Established	—	1985	2007	1989
Inspection	None	Annual on-site by French-accredited certifiers	PGS peer-review (annual)	On-site + product review by national Ecolabel office
Residue testing	None	Risk-based	Risk-based	Risk-based per category
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Compliance with the East Africa Organic Products Standard (EAOPS). Peer-review inspection via Participatory Guarantee Systems (PGS). Regional cross-recognition across the five East African Community member states.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	PGS-based — the inspection model is community peer-review rather than third-party. Strong for domestic markets, less recognised by the EU/USA than third-party schemes.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.

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