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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	AB (Agriculture Biologique) France · Tier 2 Trusted	Orgánico SAGARPA / SENASICA (Mexico) Mexico · Tier 1 Gold	BioGro New Zealand New Zealand · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).	New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.
Scope	Several categories	Food	Food	Several categories
Established	—	1985	2006	1983
Inspection	None	Annual on-site by French-accredited certifiers	Annual on-site, SENASICA-accredited	Annual on-site, IFOAM-accredited
Residue testing	None	Risk-based	Required	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	≥95% organic ingredients per LPO. Annual on-site inspection by SENASICA-accredited certifier.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Covers food, textiles, and personal care under separate standards.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	USDA equivalence is granted product-by-product, not blanket.	New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.

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