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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
NASAA Certified Organic (Australia) logo
NASAA Certified Organic (Australia)
Australia · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.National Association for Sustainable Agriculture, Australia. One of seven Australian Department of Agriculture-approved certifiers. IFOAM-accredited; certifies organic and biodynamic produce.
ScopeSeveral categoriesFoodSeveral categories
Established—19851986
InspectionNoneAnnual on-site by French-accredited certifiersAnnual on-site, NASAA-accredited
Residue testingNoneRisk-basedRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
  • Compliance with the Australian National Standard for Organic and Bio-Dynamic Produce.
  • Annual on-site inspection.
  • Biodynamic certification option.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.
  • Australia has multiple competing organic certifiers — NASAA is one of seven, not the dominant national mark (that's ACO).

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