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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
ScopeSeveral categoriesFoodFood
Established—19852010
InspectionNoneAnnual on-site by French-accredited certifiersAnnual third-party audit + lab testing
Residue testingNoneRisk-basedGMO testing only (not pesticide)
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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