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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Australian Certified Organic Australia · Tier 1 Gold	Non-GMO Project Verified United States · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Australia's largest organic certifier, accredited under the Australian National Standard for Organic and Bio-Dynamic Produce. The bud-and-leaf logo is the most-seen organic mark in Australian supermarkets.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Food	Food	Food
Established	—	2002	2010	1985
Inspection	None	Annual on-site, ACOS-accredited	Annual third-party audit + lab testing	Annual on-site by KRAV-accredited certifier
Residue testing	None	Risk-based	GMO testing only (not pesticide)	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare and biodynamic-compatible production options.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Australia has no single mandatory organic mark — ACO is the dominant one, but NASAA, OFC, and others also certify.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Mark is trademark-protected.

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