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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Australian Certified Organic logo
Australian Certified Organic
Australia · Tier 1 Gold
SisOrg — Produto Orgânico Brasil logo
SisOrg — Produto Orgânico Brasil
Brazil · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Australia's largest organic certifier, accredited under the Australian National Standard for Organic and Bio-Dynamic Produce. The bud-and-leaf logo is the most-seen organic mark in Australian supermarkets.Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.
ScopeSeveral categoriesFoodFood
Established—20022009
InspectionNoneAnnual on-site, ACOS-accreditedAnnual on-site, MAPA-accredited
Residue testingNoneRisk-basedRequired for export
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Animal welfare and biodynamic-compatible production options.
  • ≥95% organic ingredients per Brazilian Organic Law 10.831/2003.
  • Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC).
  • Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Australia has no single mandatory organic mark — ACO is the dominant one, but NASAA, OFC, and others also certify.
  • OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).

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