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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Bio-Siegel (Germany) Germany · Tier 1 Gold	NATRUE European Union · Tier 2 Trusted	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Germany's national organic mark, owned by the Federal Ministry of Food and Agriculture. Sits alongside the EU Leaf on most German organic packaging since 2001. Same standard as the EU Leaf — Bio-Siegel is the brand consumers recognise.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.
Scope	Several categories	Food	Cosmetics	Several categories
Established	—	2001	2007	1990
Inspection	None	Annual on-site by EU-accredited German control body	Annual third-party audit	Annual on-site, IFOAM- and ISO 17065-accredited
Residue testing	None	Risk-based	Risk-based	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited German certifier.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Same standard as the EU Leaf — not stricter.	Mark is trademark-protected.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.

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