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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Bio Suisse 'Knospe' (Bud) logo
Bio Suisse 'Knospe' (Bud)
Switzerland · Tier 2 Trusted
NATRUE logo
NATRUE
European Union · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The Swiss organic farmers' federation mark. The Knospe (Bud) is the dominant organic mark in Swiss supermarkets and operates to standards stricter than the Swiss federal organic ordinance.An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
ScopeSeveral categoriesFoodCosmetics
Established—19812007
InspectionNoneAnnual on-site, bio.inspecta accreditedAnnual third-party audit
Residue testingNoneRequiredRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Whole-farm conversion.
  • Lower nitrogen inputs than the Swiss federal organic baseline.
  • Strong animal welfare requirements.
  • Annual on-site inspection.
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Switzerland is outside the EU — the Knospe is recognised by the EU under the Switzerland-EU equivalence agreement, but not by USDA without further certification.
  • Mark is trademark-protected.

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