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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	BioGro New Zealand New Zealand · Tier 1 Gold	AB (Agriculture Biologique) France · Tier 2 Trusted	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.
Scope	Several categories	Several categories	Food	Food
Established	—	1983	1985	2009
Inspection	None	Annual on-site, IFOAM-accredited	Annual on-site by French-accredited certifiers	Annual on-site, MAPA-accredited
Residue testing	None	Risk-based	Risk-based	Required for export
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Covers food, textiles, and personal care under separate standards.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).

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