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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Bioland Germany · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Germany's largest organic farmers' association. Bioland-certified farms operate to a stricter private standard than the EU baseline.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Food	Food
Established	—	1971	1985
Inspection	None	Annual on-site by Bioland-accredited inspectors	Annual on-site by KRAV-accredited certifier
Residue testing	None	Required	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Whole-farm conversion (no parallel conventional production). Lower permitted nitrogen inputs than EU baseline. Animal welfare standards stricter than EU baseline. Annual on-site inspection.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Like Naturland, membership-based — only Bioland-association farms can use the mark.	Mark is trademark-protected.

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