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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
ScopeSeveral categoriesFoodFood
Established—20091985
InspectionNoneAnnual on-site by CFIA-accredited certifierAnnual on-site by French-accredited certifiers
Residue testingNoneRisk-based, conducted by accredited certifiersRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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