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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
BioGro New Zealand logo
BioGro New Zealand
New Zealand · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.
ScopeSeveral categoriesFoodSeveral categories
Established—20091983
InspectionNoneAnnual on-site by CFIA-accredited certifierAnnual on-site, IFOAM-accredited
Residue testingNoneRisk-based, conducted by accredited certifiersRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Covers food, textiles, and personal care under separate standards.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).
  • New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.

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