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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
NATRUE logo
NATRUE
European Union · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
ScopeSeveral categoriesFoodCosmetics
Established—20092007
InspectionNoneAnnual on-site by CFIA-accredited certifierAnnual third-party audit
Residue testingNoneRisk-based, conducted by accredited certifiersRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).
  • Mark is trademark-protected.

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