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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Canada Organic Biologique Canada · Tier 1 Gold	Naturland Germany · Tier 2 Trusted	Fairtrade International Global · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.
Scope	Several categories	Food	Several categories	Food
Established	—	2009	1982	1997
Inspection	None	Annual on-site by CFIA-accredited certifier	Annual on-site by Naturland-accredited inspectors	Annual on-site by FLOCERT (independent of Fairtrade International)
Residue testing	None	Risk-based, conducted by accredited certifiers	Required	Not for organic — Fairtrade alone doesn't test residues
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients (single-ingredient products: 100%). No synthetic pesticides, no GMOs, no irradiation. Annual third-party certification under the Canada Organic Regime.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	Minimum price floors for producer cooperatives. Fairtrade Premium paid into community-development funds. Bans on the worst forms of child and forced labour. Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Provincial sales-only operations are not legally required to carry it (though many do voluntarily).	Membership-based — only farms that join the Naturland association can use the mark.	Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.

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