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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
ScopeSeveral categoriesFoodFood
Established—20092010
InspectionNoneAnnual on-site by CFIA-accredited certifierAnnual third-party audit + lab testing
Residue testingNoneRisk-based, conducted by accredited certifiersGMO testing only (not pesticide)
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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