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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
SisOrg — Produto Orgânico Brasil logo
SisOrg — Produto Orgânico Brasil
Brazil · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.
ScopeSeveral categoriesFoodFood
Established—20092009
InspectionNoneAnnual on-site by CFIA-accredited certifierAnnual on-site, MAPA-accredited
Residue testingNoneRisk-based, conducted by accredited certifiersRequired for export
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
  • ≥95% organic ingredients per Brazilian Organic Law 10.831/2003.
  • Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC).
  • Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).
  • OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).

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