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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Canada Organic Biologique Canada · Tier 1 Gold	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold	Regenerative Organic Certified (ROC) United States · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.	A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.
Scope	Several categories	Food	Food	Several categories
Established	—	2009	2009	2018
Inspection	None	Annual on-site by CFIA-accredited certifier	Annual on-site, MAPA-accredited	Annual on-site by ROA-accredited certifier
Residue testing	None	Risk-based, conducted by accredited certifiers	Required for export	Per USDA NOP
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients (single-ingredient products: 100%). No synthetic pesticides, no GMOs, no irradiation. Annual third-party certification under the Canada Organic Regime.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.	USDA Organic baseline (or equivalent) is a prerequisite. Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost. Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions. Social fairness: living wage, freedom of association, safe workplace, no forced or child labour. Three tiers: Bronze, Silver, Gold based on adoption depth.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Provincial sales-only operations are not legally required to carry it (though many do voluntarily).	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).	Newer label (2018+) — supply still limited, mostly US brands.

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