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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
China Organic (COFCC) logo
China Organic (COFCC)
China · Tier 1 Gold
Nordic Swan Ecolabel logo
Nordic Swan Ecolabel
Nordic Countries · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.China's national organic certification under the Certification and Accreditation Administration. Mandatory on any product sold as '有机' (organic) in mainland China.The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.
ScopeSeveral categoriesFoodSeveral categories
Established—20051989
InspectionNoneAnnual on-site by CNCA-accredited certifierOn-site + product review by national Ecolabel office
Residue testingNoneRequiredRisk-based per category
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual third-party certification.
  • Each certified product carries a unique 17-digit traceability code.
  • Lifecycle-based environmental criteria for the product category.
  • Restrictions on hazardous chemicals.
  • Recyclability and packaging requirements.
  • Audited every 3-5 years against an updated standard.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Imported organic foods must be re-certified under the Chinese standard — overseas certifications alone are not accepted for the 有机 label.
  • Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.

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