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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	COSMOS-Organic / Natural European Union · Tier 2 Trusted	Debio Ø (Norway) Norway · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).	Norway's only accredited organic certifier. The Ø-merket is required on any food sold as 'økologisk' in Norway. Operates to EU 2018/848 equivalence plus Norwegian add-ons.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Cosmetics	Food	Food
Established	—	2010	1986	1985
Inspection	None	Annual on-site by COSMOS-accredited certifier	Annual on-site by Debio-accredited inspectors	Annual on-site by KRAV-accredited certifier
Residue testing	None	Risk-based	Required	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	COSMOS Organic: ≥95% organic agricultural ingredients. COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions. No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES. Biodegradability requirements. Annual on-site audit.	EU baseline organic. Annual on-site inspection. Norwegian-specific welfare standards (esp. for cold-climate livestock).	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't certify clinical effectiveness or skin tolerance.	Norway is outside the EU — the Ø is recognised under EEA equivalence, not direct EU equivalence.	Mark is trademark-protected.

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