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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	COSMOS-Organic / Natural European Union · Tier 2 Trusted	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Luomu (Finland) Finland · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.
Scope	Several categories	Cosmetics	Several categories	Food
Established	—	2010	1992	1995
Inspection	None	Annual on-site by COSMOS-accredited certifier	Annual audit by national Ecolabel competent body	Annual on-site by Finnish Food Authority
Residue testing	None	Risk-based	Per-category limits	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	COSMOS Organic: ≥95% organic agricultural ingredients. COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions. No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES. Biodegradability requirements. Annual on-site audit.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't certify clinical effectiveness or skin tolerance.	Doesn't apply to food. Doesn't mean organic.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.

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