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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	COSMOS-Organic / Natural European Union · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted	EU Ecolabel (Flower) European Union · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
Scope	Several categories	Cosmetics	Food	Several categories
Established	—	2010	1985	1992
Inspection	None	Annual on-site by COSMOS-accredited certifier	Annual on-site by KRAV-accredited certifier	Annual audit by national Ecolabel competent body
Residue testing	None	Risk-based	Required	Per-category limits
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	COSMOS Organic: ≥95% organic agricultural ingredients. COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions. No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES. Biodegradability requirements. Annual on-site audit.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't certify clinical effectiveness or skin tolerance.	Mark is trademark-protected.	Doesn't apply to food. Doesn't mean organic.

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