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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
COSMOS-Organic / Natural logo
COSMOS-Organic / Natural
European Union · Tier 2 Trusted
SisOrg — Produto Orgânico Brasil logo
SisOrg — Produto Orgânico Brasil
Brazil · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.
ScopeSeveral categoriesCosmeticsFood
Established—20102009
InspectionNoneAnnual on-site by COSMOS-accredited certifierAnnual on-site, MAPA-accredited
Residue testingNoneRisk-basedRequired for export
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • COSMOS Organic: ≥95% organic agricultural ingredients.
  • COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions.
  • No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES.
  • Biodegradability requirements.
  • Annual on-site audit.
  • ≥95% organic ingredients per Brazilian Organic Law 10.831/2003.
  • Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC).
  • Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't certify clinical effectiveness or skin tolerance.
  • OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).

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