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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Demeter International logo
Demeter International
Global · Tier 2 Trusted
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The certification mark for biodynamic agriculture. Stricter than any government organic standard: it covers the entire farm as a closed ecosystem, follows a planting calendar tied to lunar/solar cycles, and bans many practices the baseline organic rules permit.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
ScopeSeveral categoriesSeveral categoriesFood
Established—19281985
InspectionNoneAnnual on-site by Demeter-accredited inspectorsAnnual on-site by French-accredited certifiers
Residue testingNoneRisk-based on top of organicRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • All organic standards PLUS biodynamic preparations and whole-farm planning.
  • Whole-farm certification (not single fields/products).
  • Annual on-site inspection by Demeter-accredited inspectors.
  • Animal welfare standards stricter than baseline organic.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Biodynamic philosophy includes esoteric elements (lunar planting, herbal preparations) that many scientists view as non-evidence-based — the agronomic outcomes are still good, the underlying claims about cosmic forces are not testable.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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