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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	ECO Ecocert France · Tier 2 Trusted	Fairtrade International Global · Tier 3 Specialty	JAS Organic Japan · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France-based independent certifier operating in 130+ countries. One of the world's largest organic + cosmetics + textile certifiers. The 'Ecocert' wordmark on a package usually means Ecocert was the accredited body that ran the inspection against the national/EU standard.	Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
Scope	Several categories	Several categories	Food	Food
Established	—	1991	1997	2001
Inspection	None	Annual on-site, ISO 17065-accredited	Annual on-site by FLOCERT (independent of Fairtrade International)	Annual on-site by MAFF-registered certifier
Residue testing	None	Risk-based per standard	Not for organic — Fairtrade alone doesn't test residues	Required for high-risk operations
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Inspection against the relevant national or private organic standard (EU 2018/848, USDA NOP, COSMOS, GOTS, Fair for Life, etc.). Annual on-site inspection. Accredited under multiple national systems including USDA NOP and EU 2018/848.	Minimum price floors for producer cooperatives. Fairtrade Premium paid into community-development funds. Bans on the worst forms of child and forced labour. Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Ecocert is the certifier, not the standard — the actual rules come from whichever organic regulation the product is certified under.	Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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