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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	ECO Ecocert France · Tier 2 Trusted	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted	Naturland Germany · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France-based independent certifier operating in 130+ countries. One of the world's largest organic + cosmetics + textile certifiers. The 'Ecocert' wordmark on a package usually means Ecocert was the accredited body that ran the inspection against the national/EU standard.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
Scope	Several categories	Several categories	Several categories	Several categories
Established	—	1991	1990	1982
Inspection	None	Annual on-site, ISO 17065-accredited	Annual on-site, IFOAM- and ISO 17065-accredited	Annual on-site by Naturland-accredited inspectors
Residue testing	None	Risk-based per standard	Required	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Inspection against the relevant national or private organic standard (EU 2018/848, USDA NOP, COSMOS, GOTS, Fair for Life, etc.). Annual on-site inspection. Accredited under multiple national systems including USDA NOP and EU 2018/848.	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Ecocert is the certifier, not the standard — the actual rules come from whichever organic regulation the product is certified under.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.	Membership-based — only farms that join the Naturland association can use the mark.

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