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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	ECO Ecocert France · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted	EU Ecolabel (Flower) European Union · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France-based independent certifier operating in 130+ countries. One of the world's largest organic + cosmetics + textile certifiers. The 'Ecocert' wordmark on a package usually means Ecocert was the accredited body that ran the inspection against the national/EU standard.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
Scope	Several categories	Several categories	Food	Several categories
Established	—	1991	1985	1992
Inspection	None	Annual on-site, ISO 17065-accredited	Annual on-site by KRAV-accredited certifier	Annual audit by national Ecolabel competent body
Residue testing	None	Risk-based per standard	Required	Per-category limits
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Inspection against the relevant national or private organic standard (EU 2018/848, USDA NOP, COSMOS, GOTS, Fair for Life, etc.). Annual on-site inspection. Accredited under multiple national systems including USDA NOP and EU 2018/848.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Ecocert is the certifier, not the standard — the actual rules come from whichever organic regulation the product is certified under.	Mark is trademark-protected.	Doesn't apply to food. Doesn't mean organic.

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