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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
ECO
Ecocert
France · Tier 2 Trusted
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.France-based independent certifier operating in 130+ countries. One of the world's largest organic + cosmetics + textile certifiers. The 'Ecocert' wordmark on a package usually means Ecocert was the accredited body that ran the inspection against the national/EU standard.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.
ScopeSeveral categoriesSeveral categoriesFood
Established—19911995
InspectionNoneAnnual on-site, ISO 17065-accreditedAnnual on-site by Finnish Food Authority
Residue testingNoneRisk-based per standardRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Inspection against the relevant national or private organic standard (EU 2018/848, USDA NOP, COSMOS, GOTS, Fair for Life, etc.).
  • Annual on-site inspection.
  • Accredited under multiple national systems including USDA NOP and EU 2018/848.
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Ecocert is the certifier, not the standard — the actual rules come from whichever organic regulation the product is certified under.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.

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