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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	ECO Ecocert France · Tier 2 Trusted	NATRUE European Union · Tier 2 Trusted	AB (Agriculture Biologique) France · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France-based independent certifier operating in 130+ countries. One of the world's largest organic + cosmetics + textile certifiers. The 'Ecocert' wordmark on a package usually means Ecocert was the accredited body that ran the inspection against the national/EU standard.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
Scope	Several categories	Several categories	Cosmetics	Food
Established	—	1991	2007	1985
Inspection	None	Annual on-site, ISO 17065-accredited	Annual third-party audit	Annual on-site by French-accredited certifiers
Residue testing	None	Risk-based per standard	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Inspection against the relevant national or private organic standard (EU 2018/848, USDA NOP, COSMOS, GOTS, Fair for Life, etc.). Annual on-site inspection. Accredited under multiple national systems including USDA NOP and EU 2018/848.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Ecocert is the certifier, not the standard — the actual rules come from whichever organic regulation the product is certified under.	Mark is trademark-protected.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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