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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	ECO Ecocert France · Tier 2 Trusted	Non-GMO Project Verified United States · Tier 3 Specialty	Soil Association Organic United Kingdom · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France-based independent certifier operating in 130+ countries. One of the world's largest organic + cosmetics + textile certifiers. The 'Ecocert' wordmark on a package usually means Ecocert was the accredited body that ran the inspection against the national/EU standard.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.
Scope	Several categories	Several categories	Food	Several categories
Established	—	1991	2010	1946
Inspection	None	Annual on-site, ISO 17065-accredited	Annual third-party audit + lab testing	Annual on-site, UKAS-accredited
Residue testing	None	Risk-based per standard	GMO testing only (not pesticide)	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Inspection against the relevant national or private organic standard (EU 2018/848, USDA NOP, COSMOS, GOTS, Fair for Life, etc.). Annual on-site inspection. Accredited under multiple national systems including USDA NOP and EU 2018/848.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming. Annual on-site inspection. Animal welfare standards (outdoor access, lower stocking density).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Ecocert is the certifier, not the standard — the actual rules come from whichever organic regulation the product is certified under.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Logo is trademarked — not a free-licence mark.

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