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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	EU Ecolabel (Flower) European Union · Tier 3 Specialty	AB (Agriculture Biologique) France · Tier 2 Trusted	Kilimohai Organic Mark (East Africa) East Africa · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	The East African regional organic mark, under the East Africa Organic Products Standard (EAOPS). Used across Kenya, Tanzania, Uganda, Rwanda, and Burundi. Administered through Participatory Guarantee Systems coordinated by KOAN (Kenya Organic Agriculture Network).
Scope	Several categories	Several categories	Food	Food
Established	—	1992	1985	2007
Inspection	None	Annual audit by national Ecolabel competent body	Annual on-site by French-accredited certifiers	PGS peer-review (annual)
Residue testing	None	Per-category limits	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Compliance with the East Africa Organic Products Standard (EAOPS). Peer-review inspection via Participatory Guarantee Systems (PGS). Regional cross-recognition across the five East African Community member states.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't apply to food. Doesn't mean organic.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	PGS-based — the inspection model is community peer-review rather than third-party. Strong for domestic markets, less recognised by the EU/USA than third-party schemes.

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