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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
EU Organic (Euro-Leaf) logo
EU Organic (Euro-Leaf)
European Union · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.The mandatory mark for any pre-packaged organic food sold in the EU. The 'Euro-Leaf' is a stylised leaf made of twelve white stars on a green background.
ScopeSeveral categoriesSeveral categoriesFood
Established—19922010
InspectionNoneAnnual audit by national Ecolabel competent bodyAnnual on-site by accredited control body in producer country
Residue testingNonePer-category limitsRisk-based; mandatory at higher-risk operations
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • At least 95% of agricultural ingredients are organic (regulation EU 2018/848).
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Animal welfare standards (outdoor access, lower stocking density, no routine antibiotics).
  • Annual inspection by an accredited control body in the producing member state.
  • Mandatory display of the certifier's code and origin (e.g. 'EU Agriculture' / 'Non-EU Agriculture').
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't ban the natural pesticides allowed under the regulation (copper sulphate, spinosad).
  • Doesn't certify processed-food additives beyond the EU's permitted list.

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