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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Global Organic Textile Standard logo
Global Organic Textile Standard
Global · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.The strictest, most widely-recognised standard for organic textiles. Covers the full supply chain from organic fibre to finished garment, with environmental AND social criteria.
ScopeSeveral categoriesSeveral categoriesTextiles
Established—19922002
InspectionNoneAnnual audit by national Ecolabel competent bodyAnnual on-site, IOAS-accredited
Residue testingNonePer-category limitsRequired for finished products
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • ≥70% certified-organic natural fibre (the 'organic' grade requires ≥95%).
  • Restricted dyes, no chlorine bleach, no formaldehyde, no banned heavy metals.
  • Wastewater treatment requirements.
  • Social standards based on ILO core conventions (no child labour, no forced labour, fair wages, safe workplace).
  • Annual on-site inspection by IOAS-accredited certifier.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't cover non-textile components (zips, buttons, prints) beyond the chemical-restriction list.

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