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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
India Organic (NPOP) logo
India Organic (NPOP)
India · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.India's national organic mark under the National Programme for Organic Production. Administered by APEDA; required on any food exported as organic and increasingly on domestic packaging.
ScopeSeveral categoriesSeveral categoriesFood
Established—19922001
InspectionNoneAnnual audit by national Ecolabel competent bodyAnnual on-site by APEDA-accredited certifier
Residue testingNonePer-category limitsRequired for export shipments
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual third-party certification.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't apply to food. Doesn't mean organic.
  • Domestic-only sales can also use FSSAI's 'Jaivik Bharat' mark — if you see only 'Jaivik Bharat' without 'India Organic', the supply chain may be PGS-India rather than NPOP-accredited.

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