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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Korea Organic South Korea · Tier 1 Gold	AB (Agriculture Biologique) France · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	South Korea's national organic mark under MAFRA (Ministry of Agriculture, Food and Rural Affairs). Required on any food sold as 유기농 in Korea.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
Scope	Several categories	Several categories	Food	Food
Established	—	1992	2001	1985
Inspection	None	Annual audit by national Ecolabel competent body	Annual on-site by MAFRA-accredited certifier	Annual on-site by French-accredited certifiers
Residue testing	None	Per-category limits	Required	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection by a MAFRA-accredited certifier.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't apply to food. Doesn't mean organic.	Cosmetics and textiles are covered under separate Korean schemes, not this mark.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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