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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	EU Ecolabel (Flower) European Union · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted	IFM IFOAM — Organics International Global · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.
Scope	Several categories	Several categories	Food	Several categories
Established	—	1992	1985	1972
Inspection	None	Annual audit by national Ecolabel competent body	Annual on-site by KRAV-accredited certifier	Periodic review of accredited certifier bodies
Residue testing	None	Per-category limits	Required	Delegated to accredited certifiers
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards. Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't apply to food. Doesn't mean organic.	Mark is trademark-protected.	Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.

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