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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Orgánico SAGARPA / SENASICA (Mexico) logo
Orgánico SAGARPA / SENASICA (Mexico)
Mexico · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).
ScopeSeveral categoriesSeveral categoriesFood
Established—19922006
InspectionNoneAnnual audit by national Ecolabel competent bodyAnnual on-site, SENASICA-accredited
Residue testingNonePer-category limitsRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • ≥95% organic ingredients per LPO.
  • Annual on-site inspection by SENASICA-accredited certifier.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't apply to food. Doesn't mean organic.
  • USDA equivalence is granted product-by-product, not blanket.

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