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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	$OEKO-TEX Standard 100 logo$ OEKO-TEX Standard 100 Global · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	Tests finished textiles for harmful substances. Important: OEKO-TEX 100 is NOT an organic certification — it certifies that the finished item is free of certain chemicals, regardless of how the fibre was grown.
Scope	Several categories	Several categories	Several categories	Textiles
Established	—	1992	1989	1992
Inspection	None	Annual audit by national Ecolabel competent body	On-site + product review by national Ecolabel office	Annual on-site + lab testing of finished products
Residue testing	None	Per-category limits	Risk-based per category	Required (this is the entire point)
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	Finished textile tested against the OEKO-TEX harmful-substance limit list. Limits on heavy metals, formaldehyde, pesticide residue, banned amines, allergenic dyes.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't apply to food. Doesn't mean organic.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Does NOT mean organic. Does NOT cover farming, dyeing chemistry beyond the limit list, or social/labour standards. A 100% conventional cotton t-shirt can be OEKO-TEX 100 certified.

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