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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Fair for Life logo
Fair for Life
Global · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Combined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
ScopeSeveral categoriesSeveral categoriesSeveral categories
Established—20061992
InspectionNoneAnnual on-site, Ecocert-administeredAnnual audit by national Ecolabel competent body
Residue testingNoneRisk-basedPer-category limits
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Fair pricing for producers.
  • Compliance with ILO core conventions on labour rights, no forced or child labour.
  • Environmental criteria including organic-or-equivalent farming practices.
  • Annual on-site audit by Ecocert.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't itself mean organic — pair with an organic mark for the full picture.
  • Doesn't apply to food. Doesn't mean organic.

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