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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Fair for Life logo
Fair for Life
Global · Tier 2 Trusted
Korea Organic logo
Korea Organic
South Korea · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Combined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.South Korea's national organic mark under MAFRA (Ministry of Agriculture, Food and Rural Affairs). Required on any food sold as 유기농 in Korea.
ScopeSeveral categoriesSeveral categoriesFood
Established—20062001
InspectionNoneAnnual on-site, Ecocert-administeredAnnual on-site by MAFRA-accredited certifier
Residue testingNoneRisk-basedRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Fair pricing for producers.
  • Compliance with ILO core conventions on labour rights, no forced or child labour.
  • Environmental criteria including organic-or-equivalent farming practices.
  • Annual on-site audit by Ecocert.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection by a MAFRA-accredited certifier.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't itself mean organic — pair with an organic mark for the full picture.
  • Cosmetics and textiles are covered under separate Korean schemes, not this mark.

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