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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Fair for Life Global · Tier 2 Trusted	NATRUE European Union · Tier 2 Trusted	JAS Organic Japan · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Combined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
Scope	Several categories	Several categories	Cosmetics	Food
Established	—	2006	2007	2001
Inspection	None	Annual on-site, Ecocert-administered	Annual third-party audit	Annual on-site by MAFF-registered certifier
Residue testing	None	Risk-based	Risk-based	Required for high-risk operations
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Fair pricing for producers. Compliance with ILO core conventions on labour rights, no forced or child labour. Environmental criteria including organic-or-equivalent farming practices. Annual on-site audit by Ecocert.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't itself mean organic — pair with an organic mark for the full picture.	Mark is trademark-protected.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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