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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Fairtrade International logo
Fairtrade International
Global · Tier 3 Specialty
Australian Certified Organic logo
Australian Certified Organic
Australia · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.Australia's largest organic certifier, accredited under the Australian National Standard for Organic and Bio-Dynamic Produce. The bud-and-leaf logo is the most-seen organic mark in Australian supermarkets.
ScopeSeveral categoriesFoodFood
Established—19972002
InspectionNoneAnnual on-site by FLOCERT (independent of Fairtrade International)Annual on-site, ACOS-accredited
Residue testingNoneNot for organic — Fairtrade alone doesn't test residuesRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Minimum price floors for producer cooperatives.
  • Fairtrade Premium paid into community-development funds.
  • Bans on the worst forms of child and forced labour.
  • Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Animal welfare and biodynamic-compatible production options.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.
  • Australia has no single mandatory organic mark — ACO is the dominant one, but NASAA, OFC, and others also certify.

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