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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Fairtrade International logo
Fairtrade International
Global · Tier 3 Specialty
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.
ScopeSeveral categoriesFoodFood
Established—19972009
InspectionNoneAnnual on-site by FLOCERT (independent of Fairtrade International)Annual on-site by CFIA-accredited certifier
Residue testingNoneNot for organic — Fairtrade alone doesn't test residuesRisk-based, conducted by accredited certifiers
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Minimum price floors for producer cooperatives.
  • Fairtrade Premium paid into community-development funds.
  • Bans on the worst forms of child and forced labour.
  • Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).

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