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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Fairtrade International Global · Tier 3 Specialty	EU Ecolabel (Flower) European Union · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Food	Several categories	Food
Established	—	1997	1992	1985
Inspection	None	Annual on-site by FLOCERT (independent of Fairtrade International)	Annual audit by national Ecolabel competent body	Annual on-site by KRAV-accredited certifier
Residue testing	None	Not for organic — Fairtrade alone doesn't test residues	Per-category limits	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Minimum price floors for producer cooperatives. Fairtrade Premium paid into community-development funds. Bans on the worst forms of child and forced labour. Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.	Doesn't apply to food. Doesn't mean organic.	Mark is trademark-protected.

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