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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
IBD
IBD Orgânico (Brazil)
Brazil · Tier 2 Trusted
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
ScopeSeveral categoriesSeveral categoriesFood
Established—19901985
InspectionNoneAnnual on-site, IFOAM- and ISO 17065-accreditedAnnual on-site by French-accredited certifiers
Residue testingNoneRequiredRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter.
  • Annual on-site inspection.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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