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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted	BioGro New Zealand New Zealand · Tier 1 Gold	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.	New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.
Scope	Several categories	Several categories	Several categories	Food
Established	—	1990	1983	2009
Inspection	None	Annual on-site, IFOAM- and ISO 17065-accredited	Annual on-site, IFOAM-accredited	Annual on-site, MAPA-accredited
Residue testing	None	Required	Risk-based	Required for export
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Covers food, textiles, and personal care under separate standards.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.	New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).

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