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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
IBD
IBD Orgânico (Brazil)
Brazil · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
ScopeSeveral categoriesSeveral categoriesSeveral categories
Established—19901992
InspectionNoneAnnual on-site, IFOAM- and ISO 17065-accreditedAnnual audit by national Ecolabel competent body
Residue testingNoneRequiredPer-category limits
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter.
  • Annual on-site inspection.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.
  • Doesn't apply to food. Doesn't mean organic.

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